BRAND DNA

We recognize that a company’s Brand DNA is an extremely customized reflection of a company’s identity.

Once we understand the brand essence from a customer’s point of view, we create the baseline elements that make up the DNA, which is the public facing expression of your brand.

Starting with the foundation of your attributes and features you will needs to roll each level into the next creating a synergistic relationship between each level of the pyramid until it ends with the true essence of your brand. You can use this same structure to build a messaging strategy for different segments of your audience.

Brand Identity + Logos

What makes a great logo in the first place? We follow the following principles when we begin the process of capturing an organization's mission and personality into a single, simple image that has meaning.

MEMORABILITY: Will people get it in a second or two without having to think about it? And when they do, will they remember it?

VERSATILITY: Will it work across different media platforms and in different contexts?

TIMELESSNESS: Will it still be a great logo in 10 years?

APPROPRIATENESS: Does it resonate with the audience you are trying to reach?

MESSAGING BASE

There is no single definitive version of a brand or marketing message template that every marketer uses. We at TorchThink are process freaks and everything we do is filtered through a deliberate way of thinking and coming up with a core brand messaging base is no different. We use the following steps to produce a messaging framework that supports and sustains all marketing communication of your offering.

We clearly define the audience and use the personas as a window to their needs
We describe the big idea. How are the values supporting this idea?
We analyze your competitor’s messaging. What works? What doesn’t?
We articulate your unique value proposition using the Brand Summit output as a baseline
We create a tiered messaging framework using the Brand Pyramid with the elevator pitch being at the top