A modern brand goes beyond a physical presence into a digital ecosystem that is available 24/7. Often times, the online experience is a brand’s first impression as well as a continued concierge of invaluable information and use.

As an online brand ambassador, the website experience is one of the most important factors to maintaining brand identity. A website’s message must be conveyed powerfully, beautifully, and accurately across all devices and screens.

In a digital world, expectations of a brand have evolved to include utility, convenience, connectedness and instant resources. These are not only necessities of relevance, they are opportunities to express a brand’s message while providing valuable use. We meet a brand’s challenges with researched and durable solutions that are delivered in a variety of digital platforms, custom software solutions and products.

Online, brands becoming living entities that must evolve with technology and user input. A brand’s relevance and continued establishment depends upon well curated content for both the .com and social media platforms. We provide ongoing data analysis to help identify customer touchpoints and insights. Based on these customer findings, content efficacy and function can be tailored to optimize both the user experience and drive online search engine rankings.

In filmmaking, video production and other media, live action is a term to describe real-time capture. We use live action production for leadership communications, documentary, training and event capture. 

Live action can also be a powerful thought leadership format for those leaders who need to position themselves in the organization. At TorchThink, we like to incorporate the talking head interview format with simple, elegant animation to turn the traditional approach into an innovative communication tool. 

Animation is a powerful tool for communicating complex processes and information in a way that grabs peoples' attention. Animations create instant engagement, have a long shelf life and they compel people to revisit and share the message over and over again—creating a social web of distribution.

We use a variety of animation styles from vector based whiteboard animation to actual "Disney" style animation stories and other formats in between. The important thing is that we work closely with you to decide which format is most appropriate for your needs.

Explainer videos translate complex concepts, ideas or strategies into simple text and motion graphic animations. Explainers are informative and yet visually stimulating. They give you just the right amount of information at the right pace, making sure that you are not overloaded with new information or unnecessary visual stimulus.  Instead, you have the ability to process and remember what you are being taught.

Explainers are perfect for process or concept heavy messaging that requires reducing the story into easily consumable bite-size morsels.

Infographics provide a graphic visual representation of information, data or knowledge that is the key to a deeper understanding of the topic. They transform complex ideas, processes and concepts into visual illustrations that are simple, easy to understand and enjoyable for viewers. 

We work collaboratively with you to design and produce the best possible creative solutions for your needs. 

Really high impact PowerPoint presentations generally require designing in other platforms and incorporating those designs into PowerPoint software platform. Otherwise, you may very well present information that people care about, but in a manner that leaves your audience untouched.

Whatever your needs, we can help you re-envision your presentation and take it to a whole other level. The examples here demonstrate possible slide makeovers that can become a part of an entire story deck or exist as single frame visuals. Our full presentation samples are confidential and can be given upon private request only.

Journey mapping is a tool companies use to help them see what their customers (or employees) truly want – the real moments of truth and the ways in which their constituents go about achieving their needs. Journey maps are powerful visuals that enable deeper understanding of an entire lifecycle of experience. By taking time to understand this path, it is equally important to understand how that experience aligns with internal organizational structures, service delivery models, and metrics.

The making of an effective journey map is an in depth, two part process. The first part consists of gathering the data points and information needed to fill out the journey (the hard part), and the second part is translating that information visually (the easy part). We can help you do both. 

Single frame visuals, unlike more complex infographics are a quick view into concepts and processes at a higher level. The are graphically rich, but simpler in content. All visual information will have varying degrees of complexity, however, single frames are designed to encapsulate and summarize, and they are often not structured around a metaphor.

Single frames are ideal for consolidating multiple powerpoint slides into a single visual or for visualizing models, organizational charts, high-level strategies, and vision and mission statements. 

Graphic recording, sometimes referred to as graphic facilitation, scribing or graphic modeling, involves capturing conversations, presentations or discussions in words and images as they are being spoken in the moment. This beautiful skill is more than just being able to draw, it's about being able to listen and synthesize ideas and concepts in real time. The value of graphic recording is immediate. Recorders are able to transform meetings, conferences, town halls into memorable experiences, as well as aid in the creation of journey maps and concept diagrams. 

Graphic recording enables the participants in the room to see patterns emerging from the conversation. They can visualize the collective wisdom of the group which increases participation and fosters trust and connection. The end product can be digitized and distributed as a memorable artifact from the experience.